An exploration of the hashtag #belieber on twitter.  How does Justin Bieber’s influence span the globe, subsets of Twitter users, and social media marketing?


Created with David Tracy.  Built using Python and Gephi.

DT_JF_BIEBS_03 (dragged)

DT_JF_BIEBS_03 (dragged) 1

What are the subsets of people using the #belieber tag?  Lots of spam, and lots of Bieber fans!  But interesting groups emerge: a large sect of players from NCAA East-Coast football teams, Youtube celebs (more social media marketing), and… the cast of the TV show “Teen Wolf”.

DT_JF_BIEBS_03 (dragged) 2

Where has Bieber Fever hit across the world?

DT_JF_BIEBS_03 (dragged) 3